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Capital Cars Pvt. Ltd.

Capital Cars Private Limited operating under the brand name of Prime Honda, an authorized dealer of Honda SIEL Cars India Ltd, is located at Ansal Plaza, Vaishali, Ghaziabad and Patparganj Industrial Complex, East Delhi. Honda SIEL Cars Ltd. recognizes Prime Honda as its model dealership with prestigious recognitions including Best Service Technician award, Best Service Advisor Award, National body technician team award, Best Paint Technician award, Human Resources Management Award and Green Dealer Award.

Keeping our focus on customer & environment consciousness, Prime Hondawas first among Honda dealerships in obtaining accreditation for ISO-9001:2008 for Quality Management Systems, ISO 14001:2004 for Environmental Management Systems & OHSAS 18001:2007 for Safety and Health, and is committed towards quality, safety and the environment.

Capital Cars Private Limited is a wholly owned subsidiary of A W Rostamani Holdings LLC, Dubai. This company was originally incorporated in December 1996 by ITOCHU Group of Japan and Ansal Group of India and commenced its commercial operation in November 1998 in Delhi, India. In September 2010 the company was acquired by A W Rostamani Holdings LLC, changed its shareholding structure and became part of the A W Rostamani Group of companies. Prime Honda is committed to providing excellence in sales and service to Honda customers in buying and maintaining their premium vehicles.

Our Shareholders - AW Rostamani Holdings LLC

The A W Rostamani Group is one of the most respected commercial conglomerates operating in the Middle East. Its portfolio of companies are responsible for managing well established multinational brands across several sectors including automotive, Automotive associated business (Car leasing, Pre Owned Quality Cars, Tires, batteries, Lubricants, additives etc), real estate, interior design, Logistic and IT. With over 1800 employees and net assets in excess of US$1.5 billion, the A W Rostamani Group’s success story is one of the most inspired in the region.

Arabian Automobiles – 40+ years of excellence in automotive

Arabian Automobiles Company (AAC) is the flag ship company of A W Rostamani Group & has a proven track record of delivering excellence, thanks to over 40 years as the exclusive dealer for many leading brands like Nissan & Renault vehicles in Dubai and the Northern Emirates. AAC has emerged to be among the top players in the automobile sector with market leadership in pivotal segments of the vehicle market.

The Company has its headquarters in Dubai and markets passenger cars, 4 Wheel Drive vehicles, light commercial vehicles and places customer satisfaction at the heart of the company making it the responsibility of every employee. AAC is ISO 9001 certified and has been recognized by the Dubai Service Excellence Scheme, Dubai Quality Group and the Dubai Quality Appreciation Program.

Core Values of AW Rostamani Group

The Group aligns its staff with three core values that define the way it operates and ensure a consistent response to its customers and stakeholders. The values were set in 1968, have never changed and underpin the Group’s culture. The values are:

  • Passion for Excellence

Excellence is not a destination but a never ending journey. For us, every milestone is a new benchmark. Every challenge we face is an opportunity to excel. Every achievement is a step to greater heights.

  • Integrity in everything the Group does

Integrity has to be the heart of every single transaction and relationship. A framework of trust enables the smooth and transparent conduct of all business operations and is the bedrock on which institutions are built. It is something we practice every day.

  • Commitment to all stakeholders

Sound judgment and discretion is crucial to protecting investments and reputation. The Customers are the lifeblood of the business. And only by satisfying them first, we have the opportunity to satisfy the needs of our other stakeholders.